News press and appearance

Going Where Community Grows

Previously White Harvest Farms, Eartha’s Farm & Market is working to become a leader in agricultural education. Focused on highlighting agriculture, natural resources and land management in a fun, accessible and diverse way.

“When you sign up for our workshops experience the natural world in a unique way. We believe that the future of agriculture will be lead by people who value sustainability, who value community and who value diversity.

We want to help you gain as much wisdom as you can about the natural world and how it impacts our food, our health and our society.

You can read our monthly newsletter and hear from our community or growers, gardeners, homesteaders and environmentalist. Explore White Harvest Farm and uncover all of its mysteries. Historic Moncrief Springs has been a place of wonder for over 100 years and your presence here is another opportunity for us fulfill the legacy of our founder Eartha White.”

Fresh Finds: Eartha’s Farm & Market and Herban Bee

Every week, we team up with the Blue Zones Project Jacksonville to showcase local, healthy, and attainable options. Director of Eartha’s Farm & Market Sarah Salvatore and Herban Bee Co-owner Mika Hardison-Carr joined the Morning Show to break down the benefits of tea and show us the unique options available at the market every Saturday..

‘Making awesome, real food available’

JACKSONVILLE, Fla. – The Clara White Mission officially opened to the public their newest initiative named “Eartha’s Farm and Market” on Saturday morning in Northwest Jacksonville.

Eartha’s Farm and Market, formerly known as the White Harvest Farms, was created to serve people in underserved communities.

Dozens of vendors surrounded Eartha’s Farm and Market as they launched their grand opening.

Farmers Market Coordinator Trey Ford said food is a basic need for people.

“To be able to provide good food and an area that’s a food desert that doesn’t have groceries around. It’s impactful to me because it raises the whole standard of the city because we don’t want to forget the Northside,” Ford said.

The market is located at 4850 Moncrief Road, and Ford said it will be open every Saturday from 10 a.m. until 4 p.m.

White Harvest Farms changes name to 'Eartha's Farm and Market' and opens new vendors market

In a continued effort to fight against a food desert in Northwest Jacksonville, White Harvest Farms opens a new vendors market and changes its name.

Reuse and the Benefit to Community A Beneficial Effects Economic Case Study for the Brown’s Dump Superfund Alternative Approach Site

In 1904, Dr. Eartha M.M. White purchased 20 acres of land, including land that would one day be part of the Site. Inspired by the soup kitchen feeding local community members in need that was operated by her mother, Clara White, Dr. White established the Clara White Mission. Its mission is to prevent and reduce homelessness through advocacy, housing, job training and employment, working in partnership with businesses in the community. The Clara White Mission’s goal is to develop an outreach program to food desert residents, low-income residents, veterans, community members experiencing homelessness, and marginalized and disadvantaged residents seeking education and skills for gainful employment.

Fighting food deserts: Urban farming a solution for lack of fresh food

JACKSONVILLE, Fla. – Twelve percent of Americans don’t have enough access to fresh food, according to the United States Department of Agriculture.

The health impacts of eating processed junk food are too long to list.

Food deserts are a problem across the country in big cities and small towns, however, there are some solutions to food insecurity that are making a difference.

A food desert is a neighborhood where residents don’t have access to fresh and nutritious fruits, vegetables and meats.

Instead of grocery stores and farmer’s markets, people here have corner marts, dollar stores and gas stations which sell mainly low-priced and low-quality processed foods.

To make matters worse, many people don’t have cars to get to grocery stores.

It’s a problem coast to coast. According to USDA data, Houston has 100 areas considered to be food deserts. San Antonio has 70. Detroit has 45. Jacksonville and Orlando have 40 each.

Here's how this Jacksonville farm protects their crops in frigid temperatures

Produce at Eartha's Farm & Market is grown to tackle food insecurities on Jacksonville's Northside, but with freezing temperatures, protecting the crops are pivotal.